About Us

CEO- "Duke"

Evan Pfleuger Standard Lifewear

 CEO's Personal Assistant- Evan Pfleuger

Security- Adam Welsh


It starts off simple. We were a group of Buds who had a vision, to offer quality goods for guys like ourselves. This vision quickly turned into a reality. We started by putting together our Action Sports background, along with our Military Service, Business Experience and everyday Manly way of Life. With this explosion of Style, we've transformed what we feel to be, the Standard Lifewear! Our Products are made domestically, sourced from the finest materials from around the world. Men's shirts and hats should be available for sale soon!


                            Standard Lifewear, A Sign of Quality Goods, Born and Made in the Woods.