Standard Lifewear

New Year // New Products // Designs we know you'll LOVE in 2017!

Here at Standard Lifewear, we consider this "tee-drop" our way to ring in 2017!

NEW styles available now! (just click on the pic of the tee you like)

2016 has been incredible for Standard Lifewear!

  • We were able to share more of our handcrafted designs with the world
  • We were able to co-brand with an incredible company MiiR
  • We've shipped over 1,000 orders across the US.
  • We've reached over 12k followers on Instagram.
  • We've made great relationships with our Brand Ambassadors
  • We've planned exciting adventures for 2017!

Those are just a few bullet points that stick out!

 GOALS for 2017:

  • Release fresh designs regularly
  • Build more Partnerships with Brand Ambassadors
  • Maintain Growth with our supporters
  • Exceed Expectations with our customers
  • Give back to our community
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Standard Lifewear: Gopro Karma is a B*tch

Gopro Karma is a B*tch (in a good way) Gopro Karma Standard Lifewear

Standard Lifewear is a company based on Visually pleasing content, with that being said, the Gopro Karma is going to change the Game for us...AGAIN!

There were so many Naysayers, in the 4 years leading up to the release of the Karma..but I can finally attest, Gopro has lived up to their expectations on this one! The built in handheld gimbal is just one of the many features I am excited to boast...

  • Ultra Compact 

Karma goes with you. It folds into its own lightweight, compact case that’s comfortable to wear during any activity.
  • Easy to Fly

 flown a drone before? New pilots will fly with confidence while seasoned pros will enjoy Karma’s performance.
  • Take your friends for a ride.

The GoPro Passenger™ App lets friends view your flight and control your GoPro while you fly

We look forward to producing more epic content then ever, after we receive our shipment form Gopro! Click below to get notified when they arrive!

Notify me!


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Standard Lifewear Explores our National Parks with Google

Standard Lifewear National Parks Tours Google

Standard Lifewear:

The Hidden Worlds of the National Parks

Explore Nation Parks -Standard Lifewear

Follow rangers on a journey to places most people never go. 

Start exploring
This In Depth, Real-life tour, of our National Parks is incredible. Our Park Rangers guide you on a breathtaking tour, making the virtual world, appear to be reality.
Our National Parks are a Wonderland. Amazing places to explore and discover. The Beauty, It's Obvious, But there's a hidden world, you won't see on any map.To find that world, you need a guide. Park Rangers know where to look, where to listen, where to climb. where to dive. Join them on an adventure to discover the parks in a COMPLETELY NEW WAY! Come explore the Hidden Worlds of the National Parks!

Standard Lifewear National Park Tour with Google

Standard Lifewear National Park Tour With Google

Standard Lifewear National Park Tour With Google

Start Exploring

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Custom Enamel Camping Mugs

Standard Lifewear now offers our 16oz Enamel Camping Mugs. These Custom Enamel Camp Mugs are perfect for morning coffee or an open fire

This Staple Enamel Camp Cup by Standard Lifewear is the perfect cup for outdoorsmen. Ever since the 1800's, the enamel tin and steel cups have long been favored by outdoorsmen and cowboys because it is light, durable and easy to clean.

  • Hand wash only. 
  • Please note these mugs are made by hand and have small imperfections that give them character.
  • Material: Iron with enamel coating

Head to HERE to buy!

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Standard Lifewear Gear Dump: The Weekend Adventures

Standard Lifewear Gear Dump: The Weekend Adventures

Standard Lifewear Gear Dump

The weekends are all about adventure, and having the right gear is essential! Never leave home without your camera, never leave home without Standard Lifewear. That seems to be the new motto to live by, At least for me.

However, I am trying to create products everyone feels that way about. (One can have high hopes) But more humbly speaking, I realize the value in the simple life, and want to create that value through our outdoor inspired clothing and accessories.

Standard Lifewear Hunter Green Classic Strapback

Through Social media, we are starting to see very cool "Gear Dump" pictures of past supporters, sending in very creative pictures of our products. We love these!!! PLEASE SEND MORE! 

Standard Lifewear Gear Dump

If you are interested in sending in pictures of your Weekend Adventure "Gear Dump" pics, you can email us here ----> with subject line Gear Dump.

OR Tag us on Instagram @standardlifewear

Thank you for Viewing our Blog!

Evan Pfleuger -Standard Lifewear Founder

-Evan P.

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Work is one Big Game: Standard Lifewear

Kudos to you Piper and continue to have a blast chasing birds at the airport! 

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Pre-Order NOW for 40% OFF NEW STYLES

Pre-Order NOW

Pre-order Waves Standard Lifewear

Pre-order Camp Standard LifewearPre-order Camp Standard Lifewear


These styles will only be 40% OFF for 10 more days! They ship out on December 28th, 2015!

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Black Friday. 40% OFF. No Lines. (Video)

Black Friday 11/27/15... 24hours...40% off our entire site!!

Standard Lifewear's Black Friday Sale 2015, we are offering discounts unlike we have ever offered before! We've decided to boycott Cyber Monday...and for good reason. We hope your tryptophan hangover will deter you from fighting the crowds, and cave into our site wide 40% off sale!

Watch the video to receive your 40% OFF Code!!

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WANTED: Brand Ambassadors

We have had tremendous success with our social media campaign.. and now we NEED your Help!

Photo cred: @b.tornamen

We are looking Brand AmbassadorsFREE PRODUCT and EARLY RELEASE! 

What does it take to become a Standard Lifewear Brand Ambassador!?

1.) Love the outdoors. (Or at least fake it on Social Media)
2.) Have a decent following on Instagram or Twitter. (no selfie accounts please!)
3.) Be genuinely excited about Standard Lifewear and its brand presence.
4.) The creative ability to generate unique and captivating content with our product! 

What's in it for you?

-Early release on new designs! (so you can be the cool kid on the block)
-You'll be instantly famous!!! (In our eyes)

How do you apply to be an Standard Lifewear Brand Ambassador and get FREE Product?

Email us at 
Subject: Brand Ambassador.
Include your Instagram or Twitter handle

We look forward to hearing from all of you!

Follow us:
Instagram: @standardlifewear
Twitter: @standardLFW



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Standard Lifewear // Co-branded with MiiR

Standard Lifewear is proud and honored to have the opportunity to co-brand with MiiR on their Classic 600ML//20oz Matte Black Bottle.

Each bottle gives one person clean water for a year!

      • BPA free
      • 600ml // 20oz
      • 18/8 stainless steel
      • comes with black wedge lid
      • care instructions // dishwasher top rack, hand wash recommended
      • 7"tall without lid // 2.75 diameter
      • weight // 4.5 oz
      • raw material origin // South Korea
      • imported

You will receive an individual impact code with every purchase *ex. AGMIB2 (on the hanging tag) You can input that code HERE-->> MIIR.COM/IMPACT to track your purchase's impact! 

  • Warning!
    • Never freeze your MiiR bottle. It can break the weld and put your warranty on ice.
    • This MiiR bottle is single-walled and not designed for hot liquids.
    • Do not microwave
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